More than 10 large companies have their offices in the “Crystal”. Among them are the largest banquet hall in Moscow City – “Crystal Ballroom”, “Encore” fitness club, “City Voice” karaoke club, the shop with unique gifts – “Catcher”, the main branch of dry cleaning company – “ICleaning”. Moreover, visitors can go through the tower to the subway station. All of this significantly increases traffic and makes advertising work better.
OKO Tower is one of the brightest locations in Moscow City. Its name was derived from the abbreviation “Crystal United Foundation”, since a 9-floor inter-tower passage including many mirror surfaces reminds of crystal glass. Everyday, the OKO tower is visited by about 15,000 people.
The advertising panel is located in the passage, where you can visit Hudson Deli, a popular cafe with American cuisine. The size of the LED-screen is 2.56×1 m and its resolution is 1408×640 pix. Advertising in a digital format is aimed at not only employees of the companies in the OKO Tower, but also visitors from other towers of Moscow City.