Federation Lite

Ad block

Advertising block – 150 seconds, video – 15 seconds

Equipment

12 vertical screens, 1920х920 pix
11 vertical screens, 1080х1920 pix

Traffic

25,000 people per day

Location

Reception #1 and #-1 floors
Passage to the “Afimall” shopping center on #-1 floor
Elevator halls of the “East” Tower
Columns on #-1 floor
Entrance/exit on the side of “Eurasia” Tower

Location of screens

These are wealthy people, owners and employees of local offices. That’s a VIP audience for you. If you want your advertising campaign to have direct access to the wealthiest and most influential public in Moscow, then the best way is to place your ads in Moscow City. A lot of people spend most of their time here: they work in offices, make deals, live in their apartments and see your ads daily.

The total traffic of the tower is 25,000 people per day. 8,000 of them are new visitors.

Visitors to the gallery

This is the heart of Moscow City and the tallest skyscraper in Moscow. It includes two towers – "West" and "East". The “West” Tower is fully occupied by the VTB group. And in the “East” tower, many companies with billions in turnover are looking to place their offices and ads. This is the most eventful place in Moscow in terms of business meetings and the number of offices. That’s a so-called media symbol of successful business and the place that attracts numerous visitors. The highest viewpoint of Moscow – Panorama 360 – is located right here. Every year, 500,000 tourists come here. And that will definitely increase the reach of your advertising campaigns. The traffic is also generated by visitors to the shopping gallery.

Federation Lite

Video panels

Without any doubt, advertising in this location will raise the brand image and increase the effectiveness of your marketing strategy.

Video panels in the Federation Tower: continuous playback on 12 LCD TV 1920×1080 px, 11 video pylons 1080×1920 px, 1 LED-screen 1152×384 px in full accordance with the standards of high-profile companies. The quality of the picture is consistently high, even in bright sunlight. So the videos don’t lose their effectiveness, draw a lot of attention, and sell.

The panels are located in the way to capture the visual field in all directions. It leads to 100% coverage of traffic passing through the main entrance from the street and through the passage from Afimall.